Privacy Policy

OBJECTIVE, SCOPE, AND APPLICABILITY

PurpCosmetics (“Company,” “we,” “our,” “us”), managed by Jitson Consumer Products, values your privacy and is committed to protecting it. This Privacy Policy (“Policy”) outlines how we collect, use, disclose, and manage personal information (“Personal Information”) through platforms controlled by the Company, including www.purpcosmetics.com and related mobile applications (the “Platforms”). This Policy applies to individuals (“Customers,” “you,” “your”) who access, browse, or interact with our Platforms, provide information through the Platforms, or whose data is collected in connection with the offer and sale of our products (“Products”). It also ensures compliance with applicable laws and regulations.

This Policy does not apply to Personal Information collected offline (unless specified), to websites not linked to this Policy, to Customers outside India, or to third-party websites linked through the Platforms.

By accessing and using our Platforms or providing information as described in this Policy, you consent to the collection and use of your information in accordance with this Policy. This includes your consent for the sharing of your information as per the terms described herein. If you do not agree with the terms outlined in this Policy, you may choose to discontinue using our Platforms.

Further, you agree to receive all communications related to our services on the mobile number provided to us, even if such a number is registered under DND/NCPR as per the Telecom Commercial Communications Customer Preference Regulations, 2018 (“TRAI Regulations”). By consenting, you confirm that communications from us will not be considered Unsolicited Commercial Communication under Regulation 2(bw) of the TRAI Regulations.

PERSONAL INFORMATION

For the purposes of this Policy, “Personal Information” refers to any information that identifies you directly or indirectly when combined with other data. This includes information provided by you or collected through our Platforms and maintained in an accessible form. However, publicly available information or data shared under applicable laws (e.g., the Right to Information Act, 2005) is not considered Personal Information under this Policy.

HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

At PurpCosmetics, handled by JITSON Consumer Products, we value transparent communication and your privacy. We interact with you through various channels, including our platform, email, phone, or text messaging on your mobile device. While we prefer email due to its lower environmental impact, we collect and receive personal information in the following ways:

1. Information You Provide Directly on Our Platform

We collect and store the personal information you voluntarily provide while using our platform. This includes entering data in registration fields or forms for specific purposes, such as:

• Registering an account.
• Placing orders for our products.
• Signing up for newsletters and offers.
• Contacting customer care services.
• Responding to surveys.

Personal information you may provide includes your name, postal address, email address, and other details necessary for these interactions. We may also gather information through sponsored social media platforms, events, and campaigns. To safeguard your privacy, please refrain from sharing information that is not explicitly requested or you do not wish to disclose. Choosing not to provide certain details may limit your ability to access certain features of our platform.

2. Automatic Collection of Information

Whenever you interact with us, certain types of information are collected automatically, such as:

• Your usage patterns on our platform.
• Interactions with our content and services.
• Data gathered through technologies like cookies, web beacons, and internet tags.

These technologies help us deliver a seamless experience by enabling:

• Improved site functionality and customization based on your preferences.
• Statistical analysis and trend monitoring.
• Enhanced platform management and optimization.

We may also collect non-identifiable information, like the URL of the website you visited before ours or your browser version. Certain platform features may not function properly without these technologies. Additionally, we may receive details about your location or mobile device, including unique device identifiers. This information cannot identify you unless linked with other identifiable details.

3. Information from Other Sources

We may receive information about you from third parties, such as:

• Updated delivery and address details to improve our records and ensure seamless order fulfillment.
• Data from promotional partners or social media platforms if you’ve opted to receive information from us.
• Information shared by third-party applications or social media platforms you use to interact with us, including usage and demographic data.

This information helps us tailor our offerings to better suit your preferences and needs. However, we are not responsible for the privacy practices of third-party websites, apps, or platforms not owned, managed, or controlled by JITSON Consumer Products.

What Personal Information Do We Collect?

Our Company collects only the information necessary to provide accurate services, process your orders, manage refunds, and continuously improve our products and services. Below are the categories of personal information we collect and process:

1. Basic Contact Information

   • Your name, email address, postal address, phone number(s), and country.

2. Personal Details

   • Date of birth, language preference, and location.

3. Open Data and Public Records

   • Information about you that is openly available on the internet or public records.

4. Recipient Information

   • Names, addresses, and telephone numbers of individuals receiving your purchases.

5. Additional Information

   • Product interests, your opinions, individual preferences, and any relevant details provided to enhance your experience.

6. Financial Information

   • Bank account details, credit or debit card information, other payment methods, and passwords used for availing our services.

7. Service Interaction Data

   • Phone numbers used to contact our customer service team.

8. Technical Data

   • Information related to your device, system and application software, peripherals, and technical usage. This data may be collected periodically to support software updates, product maintenance, and other services linked to our platform.

9. Affiliate Information

   • Details acquired from our affiliates to maintain a record of your product preferences and enhance our services.

Purpose of Collecting Personal Information

We collect personal information for various purposes, including:

1. Identity Verification: To verify your identity.
2. Transaction Fulfillment: To process your product purchases and complete transactions.
3. Account Communication: To communicate with you about your account and activities on our platform.
4. Marketing and Engagement: To send newsletters, respond to surveys, or facilitate marketing communications.
5. Customer Support: To better serve your requests and respond to feedback.
6. Contests and Promotions: To administer contests, promotions, surveys, or other site features.
7. Ratings and Reviews: To collect feedback and ratings on our products.
8. Follow-ups: To engage with you after correspondence via live chat, email, or phone inquiries.
9. Social Media Integration: To enable social media logins and activity sharing on social platforms.
10. Legal Compliance: To comply with legal obligations, policies, and procedures, ensuring adherence to industry standards.
11. User Preferences: To understand your shopping preferences and enhance your experience.
12. Performance Research: To conduct market research and benchmark performance for improved customer service and product offerings.
13. Communication Updates: To send updates on orders and offers via email, SMS, and social media.
14. Demographic Analysis: To study customer demographics, interests, and behavior for tailored services.
15. Content Personalization: To provide exclusive offers, personalized advertisements, and enhanced platform content.
16. Location Services: To identify store locations closest to you and offer localized promotional offers.
17. Fraud Prevention: To prevent, detect, and investigate illegal activities, fraud, and violations of our terms.
18. Legal Rights: To establish or defend legal claims and seek professional legal advice.
19. Compliance with Laws: To fulfill legal requirements and governmental requests.

Legal Basis for Processing Personal Information

1. Performance of a Contract: Processing necessary for fulfilling agreements, such as delivering purchased products.
2. Legitimate Interests: Activities like marketing our products and improving customer service fall under this category.
3. Legal Obligations: Processing necessary for compliance with laws, such as maintaining business records.
4. Consent: When required, your consent will be sought, and you can withdraw it anytime by contacting us at Customer@purpcosmetics.com.

Anonymized and Aggregated Data

We may generate anonymized or aggregated data from your usage of the platform. This data does not identify you and is used for:

• Internal analysis and performance improvements.
• Research, trend analysis, and bug identification.
• Sharing with third parties in a way that prevents re-identification.

Social Media Interaction

If you interact with us on social media platforms like Facebook, Instagram, LinkedIn, or Twitter, we may collect information such as your user ID and profile details, subject to your privacy settings. This information will be used in accordance with this policy and governed by the respective platform’s privacy settings.

Payment Information

When you provide payment details, they are processed securely by PCI-DSS compliant third-party payment processors. The company does not process or store this information directly.

Confidentiality and Security

You are responsible for maintaining the confidentiality of your access credentials. Activities under your password are your responsibility. We are not liable for information you voluntarily release to third parties or those you authorize.

Call Recordings

Customer care calls may be recorded for quality and training purposes.

Sharing Personal Information

We share personal information only with:

1. Authorized Personnel: Access is restricted to authorized individuals.
2. Service Providers: These include third-party vendors performing functions like order processing and customer support.
3. Affiliates and Corporate Entities: For fraud prevention, performance improvement, or other purposes aligned with this policy.
4. Event Sponsors: In cases where you consent, information may be shared with event or promotion co-sponsors.
5. Legal and Compliance Needs: Information may be disclosed to comply with legal requirements or protect our rights, property, and customers.

Mergers and Business Transactions

In case of a merger, acquisition, or business sale, personal information may be transferred to the new entity for evaluation or operational purposes under this policy.

Third-Party Usage

We do not sell or rent personal information to third parties. Any shared data is for specific purposes outlined in this policy and is subject to stringent confidentiality agreements.

If you have concerns regarding the sharing of your information, we recommend refraining from providing such information.

For further details or questions about this policy, feel free to reach out at Customer@purpcosmetics.com.

RETENTION OF PERSONAL INFORMATION

We will retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by applicable laws or regulations. We may also retain your Personal Information to meet legal, administrative, accounting, or other reporting requirements. Rest assured, your Personal Information will be safeguarded against unauthorized access or disclosure as per this Privacy Policy.

We implement appropriate administrative, technical, and physical safeguards designed to protect your Personal Information from accidental or unlawful destruction, loss, alteration, unauthorized access, disclosure, or misuse.

OPTING OUT

The Platform provides all customers with the option to opt-out of receiving promotional or marketing communications from us. If you do not wish to receive such communications, you can contact us using the details below.

Your Choices to Opt-Out

You have the following options regarding how your Personal Information is used:

Updating Your Personal Information: To update or correct your name, email address, security questions, or other preferences, you can either log into your account and access the “My Account” page or contact our customer care team.

Receiving Newsletters and Promotional Emails: To stop receiving promotional emails, click the “unsubscribe” link found at the bottom of any such email. Alternatively, you can edit your email preferences on your “My Account” page or contact customer care to opt-out of receiving promotional communications via email or mail.

Removing Content from Customer Reviews: If you wish to remove content you’ve posted in public spaces (such as ratings or reviews), you can email us at customer@purpcosmetics.com. While we will make every effort to honor your request, please note that information may still be available on the internet due to cached copies or historical records.

WITHDRAWAL OF CONSENT

If you have provided consent for the collection, use, and/or disclosure of your Personal Information as outlined in this Privacy Policy, you have the right to withdraw this consent at any time by writing to us at customer@purpcosmetics.com. If you are providing location information through a mobile app, you can disable location services on your device at any time.

Please note that any processing of your information prior to the withdrawal of your consent remains lawful. Additionally, despite your withdrawal of consent, we may retain your Personal Information to comply with legal obligations, resolve disputes, and enforce agreements.

HOW WE STORE YOUR PERSONAL INFORMATION

We store your Personal Information on secure on-site servers or other internally hosted technologies. In some cases, we may use third-party cloud services or other technologies to store your information, in which case we ensure that these third parties meet our security standards.

These third parties are only permitted to access your Personal Information for cloud storage and retrieval purposes and are required to maintain the same level of security that we apply to protect your data.

DISPOSAL OF PERSONAL INFORMATION

We only use your Personal Information for the specified purposes and take reasonable steps to ensure your privacy is protected. When your Personal Information is no longer needed, we will take appropriate measures to delete or permanently de-identify the data.

DO WE USE COOKIES?

We may track your preferences and activities on our Platform. “Cookies” are small data files transferred to your computer’s hard drive by a website when you use a web browser (if you allow). These cookies record your activities on the Platform, making subsequent visits more efficient. Cookies may store various types of information, such as how often you access the Platform, registration details, and how often you view specific pages or items on the Platform. The use of cookies is a common practice among most major websites to enhance user experience. Most browsers are set to accept cookies by default, but you can modify your settings to block them.

By continuing to use our Platform, you consent to the use of cookies. If you do not agree to the use of cookies, you can block them in your browser settings, but some functionality of the Platform may be impaired.

We use cookies to:

• Remember and save customer preferences for future visits.
• Track advertisements.
• Gather aggregate data on site traffic and interactions to improve the Platform and user experience. We may also use trusted third-party services to track this information on our behalf.

You can configure your browser to warn you when a cookie is being sent or to turn off cookies altogether. You can find instructions in your browser’s help menu. If you disable cookies, certain features may not work correctly, though you can still place orders.

CUSTOMER COMMENTS AND CONTENT

If you post any comments or content on our Platform, be aware that this information may be read, collected, or used by third parties. We are not responsible for the information you choose to share and cannot guarantee that third parties will not copy or use this information in any manner.

LINKS TO THIRD-PARTY ADVERTISEMENTS OR WEBSITES

Our Platform may contain links to websites operated by third parties. Please note that these websites are independent from us, and we have no control over their content, even if we provide information or products to the website owners. We do not endorse or accept any responsibility for the content or use of these third-party websites. Additionally, we are not liable for any loss or damage caused by the use of any third-party site. Before accessing or using these sites, we recommend reading their terms and conditions and privacy policies.

THIRD-PARTY ANALYTICS

We use third-party analytics services to analyze your use of the Platform, generate reports on activity, collect demographic data, analyze performance metrics, and gather other information related to Platform usage. These services may use cookies and other technologies to help provide us with this information. In some cases, they may link this data with other information they hold about you or collect from other sources. By using our Platform, you consent to the processing of your data by these analytics providers.

Currently, we collaborate with the following analytics partners:

• Google: Google’s advertising requirements align with its Advertising Principles, aiming to create a positive experience for customers. We use Google AdSense on our Platform. As a third-party vendor, Google uses cookies to serve ads. Google’s DART cookie allows it to serve ads based on your previous visits to our Platform and other sites. You may opt out of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following Google services:

• Remarketing with Google AdSense
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
• DoubleClick Platform Integration

We, along with third-party vendors like Google, use first-party cookies (such as Google Analytics cookies) and third-party cookies (such as DoubleClick cookies) to compile data regarding customer interactions with ads and other ad services related to our Platform.

You can manage your ad preferences using the Google Ad Settings. Alternatively, you can opt out using the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser Add-on.

EMPLOYMENT OPPORTUNITIES

We provide a means for you to submit your resume or other information for employment opportunities through our Platform. Any information received will be kept confidential. We may contact you for further information and retain your details for future hiring purposes.

CHILDREN

Our Platform is not intended for individuals under the age of eighteen (18). We do not knowingly collect personal information from anyone under eighteen (18). If you are under eighteen (18), you may browse our Platform, but please do not provide any personal information. If we learn that we have inadvertently received personal information from someone under eighteen, we will delete it from our records.

SECURITY

We take steps to protect your personal information from loss, theft, and unauthorized access, use, disclosure, or modification. We use various security methods to safeguard your data, including:

• Physical measures: Locked filing cabinets, restricted access to offices, and alarm systems.
• Technical tools: Passwords, encryption, and other industry-standard security practices.
• Organizational controls: Confidentiality agreements, access limited to essential personnel, staff training, and security clearances.

We also employ online security measures such as encryption and authentication tools to protect your personal information from unauthorized access. Our servers and networks are secured with firewalls to prevent unauthorized access and tampering with data.

Despite our efforts to protect your information, we cannot be held responsible for any loss or damage resulting from unauthorized access or misuse by third parties.

POLICY REVIEW

We periodically review and may update this Policy. When changes are made, the link will indicate “Revised (date)” to notify you of the updates. By continuing to access the Platform after changes are made, you agree to the updated terms.

PRIVACY CONCERNS

If you have concerns regarding the handling of your personal information or have any questions about this Privacy Policy, please contact:

JITSON Consumer
384/B/2 SAIJPUR BOGHA SHAKTI CHOWK FADELI NARODA ROAD AHMEDABAD – 382345
Email: Customer@purpcosmetics.com | info@purpcosmetics.com

The Grievance Officer has been appointed in accordance with applicable laws, including the Information Technology Act, 2000, and the Consumer Protection Act, 2019.